Live in your members' wallet.
Loops turns Apple & Google Wallet into your studio's check-in card, lock-screen push channel, and viral referral engine — all in one pass members actually keep.
- 90%+
- Pass adoption
- 3–5×
- Opens per week
- $0
- Cost per push
Marketing tools sit in apps. We sit in the wallet.
Nothing in fitness lives on the lock screen. Loops does — by replacing the front-desk check-in flow with a pass members already use.
Check-in is the Trojan horse
Members install the pass because it's how they get into class — like an airline boarding pass. Adoption jumps from 40% to 90%+ in two weeks.
Referrals are the engine
Every check-in triggers a tiered referral prompt. Native iMessage rich previews mean friends tap once to add a free class to their wallet.
Lock-screen push, $0/msg
Apple's Wallet Web Service + APNs delivers updates straight to the lock screen — for free. 10–100× cheaper than SMS at scale.
Airlines didn't put boarding passes in your wallet for the loyalty program.
They did it because boarding is the moment that matters. Once the pass does the job you actually need, you keep it. Loyalty status, gate changes, upgrade offers — all of that comes free, because you're already using the pass daily.
Same pattern, applied to fitness. Check-in is the job. Referrals and engagement are the free upside.
A free, direct, lock-screen channel to every member.
Once a member installs the pass, you have a permanent push channel delivered through Apple and Google's infrastructure. Pass-relevant updates only — fully compliant with Apple's guidelines, fully owned by your studio.
- Welcome & onboarding pushes
- Post-class referral prompts (rate-limited)
- Tier reward unlocks & milestones
- Booking reminders & class confirmations
Codes copy-pasted into texts vs. one tap to add to wallet.
- • Open the studio app to generate "use code SARAH"
- • Manually copy/paste into texts and DMs
- • Friend has to remember & enter the code
- • Manual attribution, weeks of staff cleanup
- • Tap "Share" on the wallet pass after class
- • iMessage opens with rich preview pre-filled
- • Friend taps once to add a free class to wallet
- • 95%+ auto-attribution via 4-layer matching
Ready to live in their wallet?
Spin up your branded pass, connect Mariana Tek, and start checking members in by QR scan in under an hour.